The wide use of the Internet puts internet marketing at a great advantage because it allows the company to build its brand name with ease and convenience. Since the Internet is available 24 hours, the customers have access to a company’s site any time of the day. This is favorable for both the company and the customers. For the customers, they do not need to exhaust themselves to visit a store to buy the items they need. This means that distance will not be a barrier in either selling or buying products.